UMZU Campaign Brief

Videos are fun…videos that make an IMPACT are fun-er

Viral-Worthy Opening Hooks

**”**What if your morning routine was actually sabotaging your hormones? 😴 This breakthrough supplement changes everything...”
”I’m a mom OF COURSE I didn’t sleep, but you’d never know because of THIS”
“What I took after scrolling ALL NIGHT when I had to work in the morning”
"Struggling to get out of bed? Your cortisol levels might be the real culprit. Here's the science-backed solution..."

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HIGH GMV VIRAL Videos 👇👇👇👇

Formula: What is the shared problem? (make it shocking)

What is the best solution? (the product)

Give a CLEAR call to action to the promo

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