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DO’S + DONT’S

DO: Be super bubbly and fun on camera! Be theatrical!

DO: Shoot vertically 9:16

DON’T: Mention “weight loss” directly in your video

• Alternatives: gym gains, fitness journey, healthy lifestyle, healthy goals

DON’T: Read off a teleprompter, please memorize lines

DON’T: Show other brands (for comparison clips, turn the front label away from camera, or cover the brand name)

⚠️ ALWAYS: Include a call to action to purchase on TikTok Shop

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Tip #1: When speaking about the benefits of the product, explain how the product helped YOU Vs. saying “If you buy this product you WILL experience X benefits.”

Tip #2: Use verified buyer reviews to support your claims. Screenshot the images below to add to your video