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DO’S + DONT’S
DO: Avoid busy or cluttered backgrounds when filming.
DO: Film all clips in a well-lit environment and shot vertically in 9:16 format
DO: Wear robe or clothing to make it look like you’re about to take a bath or that you’re soaking your feet after a long day.
DON’T: Read off a teleprompter; please memorize lines
DON’T: Say that the bath flakes are epsom salt - they are not
DON’T: Show other bath flake or epsom salt brands (for comparison clips, turn the front label away from camera, or cover the brand name)
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When filming, find a setting that captures the applicable holiday spirit—think cozy, warm lighting that invites viewers in. Share how these bath flakes can be the perfect gift for anyone looking to unwind during the busy season. Highlight the benefits, like relaxation and stress relief, and make it personal—maybe share a story about how you use them to escape the holiday hustle. We’re excited to see you infuse your unique style and energy into these videos while spreading the word about our special holiday offers.
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When filming, we’d love for you to focus on authenticity and relatability. Find a cozy spot where you’d naturally use our Ancient Minerals® Magnesium Bath Flakes—maybe your bathroom or a relaxing nook. Keep the vibe conversational, like you’re chatting with a friend, and don’t worry about sticking to a script.
Share your personal experiences with our bath flakes—talk about how they fit into your self-care routine and the benefits you’ve noticed, like reduced muscle tension or better sleep.
We want to see your genuine excitement and emotion shine through! And remember to include some close-up shots of the product in action to enhance that realness.
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